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For almost an hour at Oak Park’s Victoria Salon, the scene is of any
beauty parlor on a quiet Saturday afternoon. Locals gossip through the
snips of wet hair as others relax quietly, getting lathered up with a
coloring brush. No one seems to have paid any mind to the small sign
out front that says, “Appearing Today: Elvis.”
“Have you seen Elvis?” the salon’s co-owner Frank Platis asks a
customer. “Oh, he’ll be here soon.”
Victoria Rau, co-owner of Victoria Salon (right), and stylists
entertain clients with song and dance routines. (Keith Hale/Sun-Times)
Salons are no longer relying on mere beauty treatments to keep
customers coming back. In Chicago, you can get your manicure with a
side of:
Salons are no longer relying on mere beauty treatments to keep
customers coming back. In Chicago, you can get your manicure with a
side of:
Channing’s Day Spa(54 E. Oak, 312-280-1994)almost oozes elegance,
drawing a celebrity clientele that includes Julia Roberts, Whitney
Houston and Jennifer Lopez. You’ll check in at a marble desk, traipse
on oriental rugs, gaze at ornately framed oil paintings, consult with
stylists under chandeliers and relax in front of a fireplace.
ATTITUDE
At Big Hair (2012 W. Roscoe, 773- 348-0440),owner Patty Miller has a
distinctly punk-goth approach, selling flamboyant costume jewelry and
employing tattooed stylists with hair colors not found in nature.
Looking for a good pompadour? Here’s where to go.
EATS
Mojo Spa(1468 N. Milwaukee, 773-235-6656) hosts a complimentary brunch
most Sundays from 11 a.m. to 2 p.m., with homemade goodies such as
ginger bread pancakes, sticky toffee french toast and roasted garlic
spinach Parmesan bread pudding.
ART
MacDaddy(1035 W. Lake, 312-492-6600)displays paintings from local
artists — both established masters and talented upstarts. So after
you touch up your roots, browse around for the next Paschke. Paige
Wiser
Not before a few more clumps of hair hit the ground does Platis step
behind the front desk, hit the music, pop the collar of his Lacoste
polo and come out onto the main floor. He is in full-fledged Elvis
impersonation mode, gyrating in his loafers and singing lip-curled to
the King’s “Return to Sender.”
As patrons of varying ages either break into hysteric laughter,
awkwardly smile or coolly nod along, fellow owner Victoria Rau and
stylist Martin Antonio Lopez begin to do the twist as they sing along.
The patrons are getting a first-hand look at what has become a routine
service at Victoria Salon: live entertainment.
When Rau, an Oak Park resident, was not satisfied with the management
style at the salons where she previously worked, she decided to start
her own business. She teamed up with longtime friend Platis, a
community theater actor who had been laid off by the public library.
Neither anticipated that Platis’ secret weapon would give their shop
an edge over the competition.
“At first, we were just running a salon. Then there were some days
where I’d get antsy and I just starting doing things,” Platis said.
“And people enjoyed it. So we said, ‘You know what? Why don’t we just
start cutting hair and doing entertainment?’ ”
“Whenever Frank gets the whim and I hear everybody cracking up, I know
what’s going on,” Rau said. “I turn around and he’s dancing and
imitating Elvis Presley.”
Both Platis and Rau are part of a large Greek-American community in
the area. They describe their relationship with an ambiguous title
used in many small ethnic communities, “kind-of cousins.” They see the
entertainment as an extension of their business philosophy, which is
to offer a welcoming atmosphere.
“I wanted people to feel like they were coming home, coming in and
having a little bit of the Greek hospitality,” Rau said. “I’m very
proud of my heritage.”
It doesn’t seem common to be brought into someone’s home with warm
greetings and small plates of delectables, followed by an impromptu
sing-along to “Love Me Tender.” That hospitality might make some of us
text a significant other with “FAKE AN EMERGENCY!” before politely
excusing ourselves because our girlfriend is sick after eating some
bad clams. But Victoria Salon does have an indescribable, welcoming
feeling.
It’s a small, cozy space with a smart interior design. The prices are
competitive but on the more reasonable end of the range. Men’s
haircuts are $30 and women’s are $45 to $60, while manicures are $21
and pedicures are $45.
Upon entering, little spots of Greek influence jump out at you,
whether it’s Rau’s sincere, maternal welcome, offers of coffee or
homemade Greek cookies, or the display of worry-beads and scarves made
by “Aunt Kiki.”
Platis and the gang are not exactly Broadway performers — far from
it. Platis has just three or four slightly outdated impersonations in
his repertoire: Elvis, Fred Astaire, John Travolta and Patrick Swayze.
But there is something in his confidence and his satisfaction for
performing that has a sweet, affable “Waiting for Guffman” charm to
it.
“I like working in a salon because it’s a service business. When
people come in, you want to make them happy,” Platis said. “It’s kind
of like acting. You want them to feel good when they leave. That makes
it real fun.”
Another image that comes to mind while watching Platis strut around is
a dad trying to be funny in front of his kid’s friends. “I think that
the entertainment is worth every penny of my manicure,” patron Anne
Rumsell said in between fits of laughter.
“It’s interesting,” Jennifer Alexander, a weekly regular, said
cautiously. “It’s a fun group. People definitely seem to like it. Rau
and Platis are very charismatic, very animated people.”
A couple of patrons also noted that regardless of what you think of
Victoria Salon’s entertainment, the owners’ sincere efforts to make
people feel at ease are refreshing in a town with 10 salons in a one-
mile radius, some of which greet you with stuck-up and fake attitudes.
“A lot of places have a very pretend soothing atmosphere,” Alexander
said. “This place has a real energy.”
Rau says the hardest part of the job so far has been finding reliable
people. The store is currently hiring and looking to take on more
employees with a similar type of singing, dancing attitude.
“First they have to cut good hair,” Platis said. “But after that we
are looking for people who like to entertain.”