Debate and media staff talk on the set of the Presidential Debate at
the University of Mississippi in Oxford, Miss., Friday, Sept. 26,
2008. Republican presidential candidate Sen. John McCain, R-Ariz.
announced he will attend the debate with Democratic presidential
candidate Sen. Barack Obama, D-Ill. (AP Photo/Ron Edmonds)
NEW YORK (AP) — After a two-day cliffhanger over whether their
first debate would take place, John McCain and Barack Obama take aim
at the ultimate record: most-watched presidential debate ever.
The standard was set in 1980, when 80.6 million people watched that
campaign’s only debate between President Jimmy Carter and Republican
challenger Ronald Reagan. TV audiences that big typically gather only
once a year, for the Super Bowl.
Doubt over the debate even happening, which ended Friday when McCain
said he would attend, probably heightened interest and reminded people
that it’s on, said Robert Thompson, head of Syracuse University’s
Bleier Center for Television and Popular Culture.
“I was in the grocery store two hours ago and I heard three separate
occurrences of people asking, `Is the debate happening tonight?'”
Thompson said. “People are buzzing about (it).”
There are three debates scheduled between Republican McCain and
Democrat Obama. The potential vice presidents will debate Thursday.
“I’ll bet you that all three debates” break the record, said Bob
Schieffer, CBS News chief Washington correspondent. “I really think
people are interested right now.”
Americans have shown an intense interest in campaign coverage since
the beginning. Still, people in television were startled earlier this
month when three political speeches within two weeks —
nomination acceptances by Obama, McCain and GOP vice presidential
hopeful Sarah Palin — were each seen by more than 40 million
people. Concern over the economy adds another layer of interest;
Nielsen Media Research estimated 52.7 people watched President Bush’s
address to the nation Wednesday.
ABC, CBS, NBC, Fox, PBS, CNN, Fox News Channel, MSNBC and C-SPAN all
planned to televise the debate.
The most-watched debate since 1980 was the second of three between the
first President Bush, Bill Clinton and Ross Perot in 1992, seen by
just under 70 million people. The first debate in 2004 between
President Bush and John Kerry was seen by 62.5 million, Nielsen said.
The fact that it’s on a Friday night, when people often go out, might
hold this year’s audience down. Nielsen doesn’t measure the audience
in public places.
“Every barroom will have it on, every airport,” said MSNBC’s Chris
Matthews. “There will be a huge number beyond the detectable numbers.
I think everyone is going to watch it.”
There was even talk of drinking games planned to help pass the time:
one sip when Obama mentions “change,” another when McCain addresses
“my friends.”
McCain had urged on Wednesday that the debate be put off to tend to
the nation’s economic problems, but switched gears on Friday. Networks
talked internally about contingency plans, but still sent staff to
Oxford, Miss., assuming the debate would happen.
Even though foreign affairs was the announced topic, it was expected
the economy would be touched upon.
Besides the candidates’ performance, Jim Lehrer’s role as moderator
certainly is in focus — two media watchdogs this week released
reports analyzing the questions asked by journalists during the 35
primary season debates (20 Democratic, 15 Republican).
Questions about candidates’ character — honesty and leadership
rather than specific issues — made up 36 percent of the
questions, according to the Culture and Media Institute of the Media
Research Center. The conservative group detected no political bias in
how these character questions were framed, but claimed Democrats
tended to get more “softballs” than Republicans.
Meanwhile, the liberal Media Matters for America judged the primary
debates “a disaster.” The group said one-third of the questions asked
were non-substantive, about campaign gaffes, political tactics or
personality. They also criticized the journalists for not asking
enough about the economy.
CNN’s Wolf Blitzer, who moderated five primary debates, said he
understands what PBS’ Lehrer was going through in preparing for the
debate. (After Lehrer, Schieffer, PBS’ Gwen Ifill and NBC’s Tom Brokaw
are moderating the subsequent sessions, with Ifill handling the vice
presidential forensic.)
“I certainly felt the historic enormity of what I was doing, and I
felt that every second was precious and every question was precious,”
Blitzer said. “I didn’t want to waste time.”